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direct upside services

Our Services
Decades of Proven Results Make Us Unique

Let our decades of experiences, sophisticated strategies and proven outcomes help fuel your growth every step of the way.

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What We Offer

Subscription Based Models

Are Incredibly Valuable

Subscription customers typically have the highest lifetime value of any customer and recurring revenue is the future for long-term growth in many business categories.

 

We help you successfully structure, launch or optimize your subscription business.

 

Through deep and insightful analysis of key levers, we provide you with sophisticated strategies for a well-performing model that only decades of working subscription experience can provide.

 

Key Focus Areas:

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  • Pricing

  • Product configuration and bundling

  • In-box and onboarding experience

  • Churn and repurchase rates

  • Data analysis

  • Membership modeling

  • Financial forecasting

  • Operational needs

Subscription Based Models
Subscription-Based Models
The Subscription Economy   has grown more than 435% over the last 9 years.

- The Subscription Economy Index 2020, Zuora

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Customer Acquisition & Retention

Customer Acquisition & Retention Equals Success

Do You Want To:

  • Acquire more customers

  • Increase customer lifetime sales (LTS) and lifetime value (LTV)

  • Decrease cost per acquisition (CPA)

  • Optimize media mix or website performance

  • Develop upsell or cross-sell strategies

  • Improve average order value (AOV)

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While companies often focus on acquisition improvement, understanding the financial value of retaining customers and how this can ultimately impact acquisition across various levers is a new focus for today’s sophisticated marketers.

 

Whatever your acquisition and retention growth needs are, our data-driven analysis and senior-level direct-to-consumer expertise will provide insightful, innovative and proven strategies to help fuel your growth.

Customer Acquisition & Retention
Retention is the new growth lever for subscription businesses.

- Lisa Bratkovich, CEO, direct upside group

An Optimal Customer Experience

Is Critical

Now an essential focal point for direct-to-consumer brands, but few companies understand where to start in order to:

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  • Quantify customer experience ROI

  • Improve customer satisfaction or NPS scores

  • Analyze best customer and churn segments

  • Understand voice of the customer insights

  • Increase customer engagement

  • Improve product compliance

 

We assess where you are in your current customer experience journey, where the gaps and opportunities lie, and provide data-driven strategic guidance to fuel the optimal end-to-end customer experience across every touchpoint.

Direct-to-Consumer Experience
Customer Experience
Brands failing at CX will be swiftly discarded.

- 4 Customer Experience Takeaways from Mary Meeker's Internet Trends Report, CMSWire, 2019

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Launch a Direct-To-Consumer Brand, Product or Channel

Launch a Direct-To-Consumer Brand, Product or Channel
The Right Way

Do you want to develop a new product, launch a new brand, add a new channel (like DRTV) to your media mix or create a complete omni-channel business model?

 

Is your brand messaging and positioning, product configuration, packaging and price right for your target audience?

 

Do you have what is needed to successfully launch and scale in today’s competitive marketplace?

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Let us provide you:

  • Current state analysis

  • Product or channel development

  • Positioning

  • Detailed go-to-market strategy

  • Analysis, data collection, reporting

  • Inventory and operational recommendations

  • Best-in-class execution resources

New Brand, Channe or Product Launc
Ulta's Omnichannel shoppers spend up to 4x more than its single-channel guest, and they frequent stores 2-4x more.

- Glossy.com, December 2018

Fractional CMO & Subject Matter Experts 

Set You Up For Success

Many companies don’t have the time, budget, hiring resources or organizational structure to bring-in full-time, world-class direct-to-consumer marketing or subscription experts yet they need their brands to perform and grow at optimal levels.

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Let us provide you with decades of successful senior-level experience not just from consultants, but from part-time or “fractional” deep subject matter experts who can also execute.

 

Our fractional direct-to-consumer CMO and virtual marketing teams grow your business without the full-time commitment.

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  • Situation analysis

  • Resource recommendation

  • Strategy and plan development

  • Structure building

  • Plan execution

  • Team training

CMO Club Lisa Bratkovich
Fractional CMO

Ready to Grow Your Direct-To-Consumer Business?

Contact Us

direct upside group, llc 

playa del rey, CA 90293

310-625-6805

info@directupside.com

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© 2021 direct upside group, llc

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