top of page
direct-to-consumer and subscription experts

Meet Us
Direct-to-Consumer and Subscription Experts

We are passionate about providing your brand or company strategic guidance and expert resources to help fuel your growth.

Our Company
direct upside group

direct upside group silicon beach

direct upside group is a boutique direct-to-consumer marketing and customer experience transformation consulting practice founded in 2016.

 

The company was created to address an increasing need in the marketplace for guidance from proven, senior-level direct-to-consumer experts available as consultants or part-time, “fractional” marketing leaders. We collaborate with companies and brands to help solve direct-to-consumer challenges and accelerate growth. With a focus on subscription business models, we are passionate about helping our clients analyze, discover, create, and execute insightful and successful strategies to move their businesses forward.  

​

We bring decades of direct-to-consumer experience, leadership and guidance to fuel growth and transformation by helping companies:

​

  • Significantly optimize their current acquisition, retention or customer experience efforts

  • Launch a new product or brand

  • Add a new channel (such as DRTV) to their media mix

  • Create an omni-channel business

  • Add subscription to their existing business

  • Supplement and train their current team with fractional subject matter experts

Our Founder
Lisa Bratkovich, CEO | Principal

Lisa Bratkovich direct upside group

Lisa Bratkovich is the CEO and founder of direct upside group. Based in Los Angeles, she is also one of the few Angelinos who was also born and raised in Los Angeles.

 
Starting her career in direct-to-consumer marketing, Lisa has remained a direct-to-consumer and direct response marketing leader for over 25 years. An ideator and strategist, she is also known for her strong work ethic, tenacity and resourcefulness when it comes to execution.
 
Prior to direct upside group, Lisa was Chief Marketing Officer at ChromaDex, a $59 million science-based nutraceutical company. She also spent 13 years at $1.6 billion direct-to-consumer industry leader Guthy|Renker. At Guthy|Renker, she served as SVP of Marketing, launching and managing highly successful multi-million dollar health and beauty brands and also leading their enterprise-wide customer experience transformation and voice of the customer integration. Lisa has also held direct-to-consumer marketing leadership roles at Murad, SCI and United States Sales Corporation.
 
When not focused on direct upside group, Lisa spends her time helping champion and elevate women in the workplace. She is a Board Member of Girls in Tech - Los Angeles, a founding member of Chief and a previous Board Member and Board President of Organization of Women Executives.  She holds a B.A. from the University of California – Los Angeles and is an avid art lover and traveler.
Learn More

Select Clients & Brands

Jenny Craig Logo
Great Courses Plus Logo.png
New Age Logo
Carepoynt Logo
Nestle Skin Health Logo
Acne.com Logo
Group-1-3_edited.png
Cindy_Crawford_Logo_BLK_edited.png
grail-logo_edited.png
Proactiv Logo
Untitled design.png
Halsa Logo.png

Ready to Grow Your Direct-To-Consumer Business?

Contact Us

direct upside group, llc 

playa del rey, CA 90293

310-625-6805

info@directupside.com

  • LinkedIn

All rights reserved

© 2021 direct upside group, llc

Thank you for your request! We will be in touch soon.

bottom of page