What if a Subscription Expert could REVOLUTIONIZE YOUR BUSINESS?
What if a Subscription Expert could REVOLUTIONIZE YOUR BUSINESS?
What if a Subscription Expert could REVOLUTIONIZE YOUR BUSINESS?
Featured Clients & Brands
75% of companies selling direct-to-consumer will offer subscriptions by 2023.
- The Subscription Economy Index 2020, Zuora
We Help Accelerate Direct-To-Consumer Success:
Launch, Acquisition, Retention, Experience, Subscription
eCommerce was by far the biggest retail trend of 2020.
- Adweek 2020
Let our decades of experience, sophisticated strategies, and proven outcomes fuel your business growth.
Where Does Your Business Need Help?
Launch
Brand, Channel, Subscription
Want to launch a new direct-to-consumer brand, channel or subscription arm?
We assess your products, target audience, marketplace, media mix, competitive landscape, data and operational readiness to launch your new brand, channel or subscription business, then provide proven strategies and resources to drive your success.
Transform
Customer Experience
Want a brand experience that satisfies and engages your customers?
We help you understand what your customer is really saying, why they are not buying more and how you can transform your customer experience with informed strategies to also better quantify ROI and develop a customer-centric culture.
Optimize
Performance Metrics
Want your current direct-to-consumer efforts to perform better?
We evaluate your existing brand performance metrics, marketing strategy, subscription structure and customer data to generate powerful strategies and have expert resources to help improve your customer acquisition and retention results.
Our World-Class, Senior-Level Direct-to-Consumer Experts
Can Also Help Execute Your Plan
Fractional marketing leaders are increasingly attractive to companies.
- Forbes 2020
What Clients Are Saying
Direct Upside Group helped us accelerate our growth plan to become a true omni-channel business. We had some very interesting intellectual property we knew could be a compelling DTC brand. Lisa Bratkovich and her team helped develop the strategy, brand and a full go-to-market plan as well as handled the execution and launch. Direct Upside Group is especially adept at developing data-driven 360 plans including pricing strategy, subscription integration, DRTV spending levels, financial forecast, celebrities and all operational details. I also appreciate Lisa's can-do attitude, highly analytical approach and ability to tackle tough challenges. She's a wonderful balance of entrepreneurial and deeply strategic skills. I highly recommend Direct Upside Group.
Julie Garlikov, CMO, NewAge, Inc.
Lisa Bratkovich's strategic leadership, deep direct-to-consumer expertise and ability to seamlessly manage virtual teams helped us successfully achieve key digital marketing goals we had not been able to reach in years.
Seth Radwell, CEO, The Proactiv Company
Direct Upside Group conducted a detailed audit of our subscription streaming service, The Great Courses Plus, to help us better retain subscribers. They delivered significant insights and contributed to strategic shifts in our marketing, communication and pricing strategies. Our work with Direct Upside Group played a key role in the 260% growth of our active subscribers and 15 point increase in the retention of our 12 month new subscribers.
Cale Pritchett, CMO, The Teaching Company